Starting a small business is an exciting journey, but it’s also important to think about how you can protect your brand and intellectual property in the digital age. With more and more consumers shopping and interacting with brands online, it’s crucial for small business owners to take steps to protect their brand from infringement and piracy.
So, where do you start? Let’s take a look at some key steps you can take to protect your brand online.
Starting a business? Protect your brand by conducting a trademark search. It ensures that your brand name and logo are unique and not already in use, avoiding legal issues during the trademark registration process.
Starting a small business is a big deal. You’ve put in long hours, taken risks, and invested your time and money into making your vision a reality. And now, you want to protect it. That’s where trademarks come in. But what exactly is a trademark and why is it important for small business owners to understand? Let’s break it down.